At Catalytic Agency, we craft video content that informs, inspires, and activates. Explore a selection of our work below to see how we bring clarity and creativity to every story we tell.

---

Allucent

Challenge: A global CRO emerging from a series of mergers and acquisitions and now united under a new brand and visual identity needed an effective way to communicate the breadth and depth of its expertise and services while reinforcing its commitment to its core customer base.

Goal: Develop an Anthem video that introduced the company, narrative, and core areas of business and develop separate video modules that provided more detail on these business units.

Outcomes:

• 5 video series and cutdowns that have been used across all marketing materials, website, digital and social assets, and in new business meetings.
• These videos also served as a source of ‘evergreen’ content helping to build visibility for the new corporate brand.
• Series is now being ‘refreshed’ to provide a new wave of content for use across channels.

---

SmartLabs

Challenge: A provider of flexible laboratory space and services for life science companies needed to find a way to stand-out in a crowded marketplace and differentiate its turnkey solutions from those of its competitors.

Goal: Capture video and photography over 3 days and at 4 locations across the Greater Boston region to bring SmartLabs' expertise and laboratory spaces to life, tell the story of the breadth and uniqueness of services offered (i.e., vivarium, shared lab space, R&D suites, private office and customized lab spaces, clean suites), and provide a ‘sales tool’ for marketing to potential life science companies of all sizes, stage of development and field of research.

Outcomes:

• 4 video series highlighting the company's flagship location, R&D and vivarium services, and custom developed solutions.
• Creation of a photo library with facilities, equipment, services, neighborhood scenes, b-roll, and drone footage that is actively leveraged for use in marketing collateral, website, digital and social assets, advertising, and presentations.

---

Johnson & Johnson

Every milestone is not just a moment in time but an opportunity to share your story, communicate impact, and lay the groundwork for future endeavors.

These video assets provide an opportunity to elevate thought leaders, capture the energy of an activation, and educate a broader audience, having a multiplier effect on our reach and influence.

---